SEO, GEO & Content Optimization Specialist

Aanbod

What’s in it for you:

• A challenging role in a fast-paced, goal-oriented environment;
• Freedom to choose your own challenges, with access to training and development opportunities;
• Competitive salary and strong pension scheme;
• Guaranteed year-end bonus of 5.94%;
• 4% additional personal budget on top of 8% holiday allowance.

Functieomschrijving

In this position, you will be responsible for Allego’s online visibility and digital performance across Europe. You will manage POI data, develop SEO and SEA strategies, oversee website governance, and coordinate marketing automation. You will act as the key digital contact for regional marketing teams and manage external partners to drive traffic to strategic charging locations.

Key Responsibilities:

• POI Management: Ensure accurate and visible charging locations across platforms such as Google Maps, Apple Maps, and partner apps;
• SEO & SEA: Develop and optimize organic and paid campaigns (Google Ads, Meta, LinkedIn);
• Website Management: Improve UX, content, and performance; monitor analytics using GA4 and HubSpot;
• Marketing Automation: Build workflows and email campaigns; optimize lead nurturing and CRM integration;
• Vendor Coordination: Manage digital tools and external partners (HubSpot, Yext, Cirrantic).

Over de organisatie

The Key to Life is a platform where you, as an impact maker, can find all the vacancies that give you the opportunity to contribute to a better world within the Tech, Health, and Energy sectors. Because we believe that people are the key to a better world! Below you can read more about the organization where this key position is open.

Allego develops and manages charging infrastructure for electric vehicles, including all related services. With a reliable, affordable, and accessible charging network, Allego contributes to a more sustainable world. By creating user-friendly charging locations across Europe, customers can count on smart and dependable charging solutions that accelerate the energy transition. Allego ensures that everyone can charge their electric vehicle anytime and anywhere, easily and affordably. They offer standard AC charging, fast and semi-fast DC charging, as well as High Power Charging. In addition, Allego provides charging solutions for electric public transport. Their solutions are based on the needs of e-drivers and other end users, addressing both current and future charging requirements. Allego is a close-knit organization with a strong focus on innovation and sustainability. Employees experience an open and collaborative work environment where their opinions and ideas are valued. The culture at Allego emphasizes teamwork, ownership, and enjoyment in work. There is a strong focus on maintaining a healthy work-life balance and fostering personal growth. Allego continuously innovates to improve EV charging infrastructure. They invest in the latest technologies and strive to make charging solutions increasingly efficient and user-friendly. For employees, Allego offers various development opportunities, such as training and workshops, to enhance their knowledge and skills while contributing to a more sustainable future.